Many said the December 1 Parade of Lights was the biggest and best ever for Alpine. The parade, the Lighting of the Tree at the Courthouse, Santa Claus and Starlight Shopping by the Alpine Downtown Association and the Chamber of Commerce kicked of the Christmas Season
Photo by SHAWNA GRAVES
By JIM STREET
The Alpine Downtown Association heard last week that the downtown Parade of Lights December first was the “biggest” Sheriff Ronny Dodson said he had ever seen in Alpine.
Many spectators also comment that the parade was the best they had seen.
The ADA and the Alpine Chamber of Commerce sponsored the evening events that included the annual parade, the Lighting of the Christmas Tree and an appearance by Santa Claus and Starlight Shopping with downtown businesses remaining open late.
Creative Committee Chair Heather Harrell, training coordinator at Big Bend Region Minority & Small Business Development Center, told the membership that her committee had counted 32 float entries but Dodson said his numbers showed more than 40 participated plus several emergency vehicles.
Vice President Dave Busey said the lead police vehicle used its siren to clear the way for the parade but others in the parade agreed to keep their sirens silent.
He said that allowed the music in the parade to be heard.
Busey was among several Alpine residents who have complained about the emergency vehicles all running their sirens at parades, distracting from the ambiance of the event.
Harrell said the Downtown Association Facebook page covering the event was viewed 8,300 times with 245 “interactions” – either a question or a comment.
She said the ADA page has 383 followers and the number is growing every week.
At the Lighting of the Christmas Tree, she said Santa listened to 120 children and Samantha Banegas Photography booked 27 photo packages.
The Alpine High School Student Council sold out of hot chocolate and the middle school Parent Teacher Organization said they received a lot of donations. Both asked to be invited back next year.
The Wassermann Wranch hay ride took 120 people around town, going well into the night.
Harrell thanked the Lion’s Club for help at the courthouse.
In the Starlight Shopping after the parade and tree lighting, some businesses reported little traffic until after the parade while others reported good business before but it fell off after.
Sul Ross had its tree lighting an hour later and some shoppers may have left downtown to go to the university that evening.
Harrell said 32 businesses signed up to participate in the business open house.
She said she is stepping down as chair of the Creative Committee but Nancy Davila, owner of Murphy Street Mercado, will chair that committee. They plan two Alpine downtown business open houses next year, a summer event and the December parade and tree lighting.
This year’s Heart of Alpine Christmas Committee members were Chamber President Martha Latta, Cathy Wright of Cathy Wright for Life, Davila, Jan Moeller of Catchlight Gallery, Sul Ross Dean of Library and Research Technologies April Aultman Becker, and Harrell.
Busey said he plans the first Heart of the Arts event, funded partially by city Hotel Occupancy Tax receipts, on February 10 before Valentine’s Day next year.
He said he has lined up some big name jazz performers including guitarist Gerhard Kraus and other musicians plus art galleries to participate and downtown businesses will be encouraged to be open that evening.
Local musicians including Grupo la Paz and Grupo Allegre also will be contacted to perform.
Out-of-town advertising will concentrate on the Midland-Odessa area where many Alpine visitors come from. The profile is a “mature modern” age 40 to 65 or older with some interest in the arts, he said.
And new officers were chosen for 2018. Jim Street was elected president, replacing Brad Obbink who had to step down for business reasons.
Dave Busey will remain as vice president, Shawna Graves will be secretary and Rick Stephens will remain treasurer.